Dr Oetker

“300% growth of followers community since 2019 + 500% growth of interactions since 2019″

Challenge: Increasing the consumer brand awareness and consideration.

Solution: Implementing interaction strategies centred on the consumer,
co-branding and influencers.

Result: Improvement by over 200 positions in the ranking over 12 months.

Next steps: Achieving the leading bakery category brand in 2021.