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Epsilon > Digital due dilligence
01-Digital-due-diligence
<>We help you analyse your consumers’ digital footprint to make
your brand great with our methodology: Digital Due Diligence (DDD).

Applied in more than 300 brands and nearly 1,000 projects, the DDD methodology analyses and predicts brand behaviour in the digital environment

Analyse the entire digital footprint through Epsilon Icarus Analytics, an Artificial Intelligence platform that turns data into actionable insights.

Learn more about Icarus

How we do it

Do you know the position of your brand in the digital ecosystem?

Understanding your brand’s context in the market is key to assessing the impact of your efforts and investments, and measuring their outcomes.Epsilon helps you measure the potential of your market and determine the position of your brand and that of your competition.

Deliverables

1
Market context
  • What my market share
  • What’s my position relative to my
    competitors
  • How does my market grow
  • Who are the Top Players
2
Detection of opportunities
  • We identify ways of differentiating your
    brand
  • We develop new avenues of
    communication and business
  • We identify new grow areas for your brand
3
Growth plan
  • Tailor-made growth plan for your brand
  • Actionable recommendations
  • Guaranteed positive impact on your
    business
4
Continuous support
  • Senior consultant team at your disposal
  • Strategic support for decision making
  • Complete flexibility

Do you know your digital consumer?

Having in-depth knowledge of your audience and their digital footprint allows you to develop a high impact consumer strategy effectively and efficiently.
Epsilon is your partner connecting your brand with the needs of your consumers.

Deliverables

1
Market context
  • How engaged is our consumer
  • What interests and preferences do they
    have
  • How do they behave in the market
  • What unmet needs do they have
2
Detection of opportunities
  • We identify new content so as to better
    connect with your consumer
  • We relate unmet needs to new content
    and novel products
  • We look for formulas to make our products
    their first option of choice
  • We explore new formats and
    communication channels
3
Growth plan
  • Tailor made growth plan for your brand
  • Actionable recommendations
  • Guaranteed positive impact on your
    business
4
Continuous support
  • Senior consultant team at your disposal
  • Strategic support for decision making
  • Complete flexibility

Do you know the relevant areas of communication for your brand?

Defining your communication areas, content mix and the channels most relevant to your consumers is the basis of your brand strategy. Epsilon will accompany you in identifying and defining your content strategy.

Deliverables

1
Market Context
  • Analysis of the most effective content
    territories
  • Top Brands in terms of engagement
  • The most powerful organic and paid
    content
  • Tailor-made best practices
2
Detection of opportunities
  • We identify new content so as to better
    connect with your consumer
  • We relate unmet needs to new content
    and novel products
  • We explore new formats and
    communication channels
  • Defining and reaching objectives
  • Breakdown of opportunities per platform
3
Growth plan
  • Tailor made growth plan for your brand
  • Actionable recommendations
  • Guaranteed positive impact on your
    business
4
Continuous support
  • Senior consultant team at your disposal
  • Strategic support for decision making
  • Complete flexibility

Do you know your brand advocates?

Developing a network of brand advocates who recommend your products and services is critical nowadays. Epsilon will help you identify the key players related to your brand to develop an amplification plan involving your brand advocates enhancing your externalchannels

Deliverables

1
Market context
  • Como estoy posicionado vs competencia
  • Cual es mi cuota de mercado
    digital.
2
Detection of opportunities
  • Buscamos las vía para diferenciar
    a tu marca
  • Desarrollamos nuevas oportunidades
    de comunicación y negocio
3
Growth plan
  • Plan de crecimiento a medida
    para tu marca
  • Recomendaciones accionables
4
Continuous support
  • Equipo de consultores seniors
  • Apoyo estratégico en la toma de decisiones

Do you know how to increase ROI on your Digital investment?

Increasing ROI means optimising and managing your investments in your external and internal resources, technology, paid media, etc in a more efficient way. Epsilon helps you develop a  management plan for your resources based on best practices and market trends.

Deliverables

1
Market context
  • Average investment in your category
  • Optimisation of your CPM
  • Most effective platforms and formats
2
Detection of opportunities
  • High impact content
  • Best & Worst practices
  • Investment recommendations
  • Tailor-made action plan
3
Growth plan
  • Tailor made growth plan for your brand
  • Actionable recommendations
  • Guaranteed positive impact on your
    business
4
Continuous support
  • Senior consultant team at your disposal
  • Strategic support for decision making
  • Complete flexibility

Do you know your brand’s potential in other markets?

Understanding which markets have the greatest potential to accelerate the value of your brand is vital.
Epsilon will help you identify the keys and dynamics of communication that are relevant to each market or country.

Deliverables

1
Market context
  • Determining the existing potential in other
    markets
  • Your consumers’ behaviour and interest in
    your category
  • Growth and evolution of your categories
2
Detection of opportunities
  • We determine avenues of growth in
    specific international markets
  • We break down the local needs of your
    consumers
  • We analyse efficient channels and
    platforms by country
  • We detect local threats and opportunities
    for your brand
3
Growth plan
  • Tailor made growth plan for your brand
  • Actionable recommendations
  • Guaranteed positive impact on your
    business
4
Continuous support
  • Senior consultant team at your disposal
  • Strategic support for decision making
  • Complete flexibility