Our DDD methodology
make your brand shine across the
five digital ecosystems
Data driven insights
digital environment, giving you competitive advantages against
Applied in more than 300 brands and nearly 1,000 projects, the DDD methodology analyses and predicts brand behaviour in the digital environment
Analyse the entire digital footprint through Epsilon Icarus Analytics, an Artificial Intelligence platform that turns data into actionable insights.
Do you know the position of your brand in the digital ecosystem?
Understanding your brand’s context in the market is key to assessing the impact of your efforts and investments, and measuring their outcomes.Epsilon helps you measure the potential of your market and determine the position of your brand and that of your competition.
Do you know your digital consumer?
Having in-depth knowledge of your audience and their digital footprint allows you to develop a high impact consumer strategy effectively and efficiently.
Epsilon is your partner connecting your brand with the needs of your consumers.
Do you know the relevant areas of communication for your brand?
Defining your communication areas, content mix and the channels most relevant to your consumers is the basis of your brand strategy. Epsilon will accompany you in identifying and defining your content strategy.
Do you know your brand advocates?
Developing a network of brand advocates who recommend your products and services is critical nowadays. Epsilon will help you identify the key players related to your brand to develop an amplification plan involving your brand advocates enhancing your externalchannels
Do you know how to increase ROI on your Digital investment?
Increasing ROI means optimising and managing your investments in your external and internal resources, technology, paid media, etc in a more efficient way. Epsilon helps you develop a management plan for your resources based on best practices and market trends.
Do you know your brand’s potential in other markets?
Understanding which markets have the greatest potential to accelerate the value of your brand is vital.
Epsilon will help you identify the keys and dynamics of communication that are relevant to each market or country.