Since we started with Epsilon, we have developed a far better understanding of the area of social networks. They have been indispensable as an extension of our team and guiding us to activate the different action plans aligned with our
business strategy. They are a key piece that allows us to be in constant contact with a changing social networks nvironment in which, as brands, we need more and more data on hand to make agile strategic decisions and continue to be more and more relevant to the user of the different networks.
For us, Icarus Analytics is a day-to-day basic tool for information management through both internal and external analysis that helps us bring more science to the area and professionalise it.

Epsilon has helped us create a digital analytics tool to report he main digital marketing actions to our management team.
Thanks to the Icarus tool, we have access to the main social networks KPIs in real time and with the Epsilon team of consultants we can periodically review the main trends in the education and other sectors as well as social networks, which allows us to complement and improve our social media strategy. The Epsilon team offers excellent professionals always ready to help you with a smile and extreme empathy – it has been a real pleasure working with them

ICARUS ANALYTICS® helps us to get to know our consumers better, with easy, agile and uniform access to the social media metrics for all our brands. In addition, it enables us to learn our digital position within each product category and provides us with useful insights to strengthen the relationships we create with our users.

ICARUS ANALYTICS® is a fundamental tool that has allowed us to put our Social Media activity at a strategic level.
We now have a much deeper ynderstanding of our consumers, which allows us to optimise our investment and create more relevant brands every day.
Thanks to ICARUS we can learn the behaviour of our competition and that of any brand relevant to our target implementing improvements in a highly agile way – constant optimisation in our communication strategy.

Epsilon has helped us understand our presence on social networks and generate insights that we have been able to apply to our digital communication plans in multiple categories and UL products.
The support of their team of consultants at all levels of the organisation has been especially important and has allowed us to go beyond metrics, generating powerful strategies to communicate with our consumers.

ICARUS ANALYTICS® is a fundamental tool that has allowed us to put our Social Media activity at a strategic level.
We now have a much deeper understanding of our consumers, which allows us to optimise our investment and create more relevant brands every day.
Thanks to ICARUS we can learn the behaviour of our competition and that of any brand relevant to our target implementing improvements in a highly agile way – constant optimisation in our
communication strategy.

ALYTICS® gives us the external view of our own work and that of our competition. The visual and intuitive simplicity of ICARUS, with access to real time information, allows us to act immediately, and this means we save costs and subsequent efforts.