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Epsilon > Our technology
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<>A single solution managing all your
social media data through AI

With Icarus analytics, our tech solution, we are a pioneer and leader in Spain in the field of artificial intelligence applied to the analysis of data from social networks and digital traces.

 

Icarus analytics integrates the entire digital activity of a brand and the market at each phase of the marketing funnel. Its objective is to create common language for the entire organisation and enable regular monitoring of the brand’s main digital marketing KPIs.

 

Our partners

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Digital Scanner

Find out the best content of your sector and category.

DIGITAL-SCANNER_v2

Powerful insights at a single click in real time:

  • Run a complete report on your brand vs. your competitors’ brands performance on social networks in perfectly accessible language for all stakeholders
  • Make the success of your content and territories vs. those of your competitors tangible
  • Measure and track your investments, campaigns and activations on social networks
  • Turn all these data into actionable intelligence to boost your brand strategy
  • Put your market share on social networks vs. that of your competitors in context

The data backs us up

Thousands of data generated daily by consumers in various digital ecosystems are the starting point to our Digital Due Diligence methodology.

At Epsilon Technologies we innovate continuously by incorporating new data sources and adapting to the market novelties, trends and needs every day.

20,000

Brands analysed
per day

40

Countries in which
we are present

5

Trillion social interactions a
nalysed per year

100

Million conversations
analysed per year

28

Years accompanying
leading brands

1000

Executed projects
leroy_merlin
Since we started with Epsilon, we have developed a far better understanding of the area of social networks. They have been indispensable as an extension of our team and guiding us to activate the different action plans aligned with our
business strategy. They are a key piece that allows us to be in constant contact with a changing social networks nvironment in which, as brands, we need more and more data on hand to make agile strategic decisions and continue to be more and more relevant to the user of the different networks.
For us, Icarus Analytics is a day-to-day basic tool for information management through both internal and external analysis that helps us bring more science to the area and professionalise it.
VANESA CASTRO
Social Media Manager, Leroy Merlin
kaiku
Epsilon has helped us create a digital analytics tool to report he main digital marketing actions to our management team.
Thanks to the Icarus tool, we have access to the main social networks KPIs in real time and with the Epsilon team of consultants we can periodically review the main trends in the education and other sectors as well as social networks, which allows us to complement and improve our social media strategy. The Epsilon team offers excellent professionals always ready to help you with a smile and extreme empathy – it has been a real pleasure working with them
VEGA SAINZ
Associate Director Services Marketing, ESADE
pascual
ICARUS ANALYTICS® helps us to get to know our consumers better, with easy, agile and uniform access to the social media metrics for all our brands. In addition, it enables us to learn our digital position within each product category and provides us with useful insights to strengthen the relationships we create with our users.
PABLO OLMEDA
Digital Transformation, Pascual Group
esade
ICARUS ANALYTICS® is a fundamental tool that has allowed us to put our Social Media activity at a strategic level.
We now have a much deeper ynderstanding of our consumers, which allows us to optimise our investment and create more relevant brands every day.
Thanks to ICARUS we can learn the behaviour of our competition and that of any brand relevant to our target implementing improvements in a highly agile way – constant optimisation in our communication strategy.
VEGA SAINZ
Content Manager, Pernod Ricard
unilever
Epsilon has helped us understand our presence on social networks and generate insights that we have been able to apply to our digital communication plans in multiple categories and UL products.
The support of their team of consultants at all levels of the organisation has been especially important and has allowed us to go beyond metrics, generating powerful strategies to communicate with our consumers.
LINA PIEDRAHITA
CMI Head, Unilever
pernord-ricard
ICARUS ANALYTICS® is a fundamental tool that has allowed us to put our Social Media activity at a strategic level.
We now have a much deeper understanding of our consumers, which allows us to optimise our investment and create more relevant brands every day.
Thanks to ICARUS we can learn the behaviour of our competition and that of any brand relevant to our target implementing improvements in a highly agile way – constant optimisation in our
communication strategy.
TELMO PAGALDAY
Content Manager, Pernod Ricard
pelayo
ALYTICS® gives us the external view of our own work and that of our competition. The visual and intuitive simplicity of ICARUS, with access to real time information, allows us to act immediately, and this means we save costs and subsequent efforts.
CARLOS TUÑON
Social Media and On-line Reputation, Pelayo Seguros