Granini Company
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| Written by Epsilon
Challenge: Designing relevant a communication strategy for the brand consumers in a commodity / mainstream product context.
Solution: Betting on the UGC and paid media.
Result: Transition from product to UGC strategies results in over 100% growth in interactions (die limo, granini de, hohes c) with a similar investment.
Next steps: Becoming the most relevant juice brand in the European digital ecosystem.