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Discover new insights to accelerate the growth of your brands

<>We analyse your consumers’ digital footprint
to make your brand shine. How?
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1. MARKET CONTEXT

Do you know the position of your brand in the digital ecosystem?

Understanding your brand’s context in the market is key to assessing the impact of your
efforts and investments, and measuring their outcomes.
Epsilon helps you measure the potential of your market and determine the position of your
brand and that of your competition.

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2. DIGITAL CONSUMER

Do you know your digital consumer?

Having in-depth knowledge of your audience and their digital footprint allows you to develop
a high impact consumer strategy effectively and efficiently.
Epsilon is your partner connecting your brand with the needs of your consumers.

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3. CONTENT STRATEGY

Do you know the relevant areas of communication for your brand?

Defining your communication areas, content mix and the channels most relevant to your
consumers is the basis of your brand strategy. Epsilon will accompany you in identifying and
defining your content strategy.

 

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4. BRAND ADVOCATES

Do you know your brand advocates?

Developing a network of brand advocates who recommend your products and services is
critical nowadays. Epsilon will help you identify the key players related to your brand to
develop an amplification plan involving your brand advocates enhancing your external
channels

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5. ROI MEDIA

Do you know how to increase ROI on your Digital
investment?

Increasing ROI means optimising and managing
your investments in your external and internal
resources, technology, paid media, etc in a more
efficient way. Epsilon helps you develop a
management plan for your resources based on
best practices and market trends.

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6. INTERNATIONALISING

Do you know your brand’s potential in other markets?

Understanding which markets have the greatest potential to accelerate the value of your
brand is vital.
Epsilon will help you identify the keys and dynamics of communication that are relevant to
each market or country.

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Automate the continuous monitoring of your brand’s and your competition’s digital activity

Knowing your consumer very well, just as you would do with your family, guarantees effective and
efficient planning. What do they eat, what do they drink, where do to they have fun? What is their
lifestyle? What are their favourite brands? Epsilon is your partner in identifying your consumers
and those of their behaviours that are the most relevant for your brand.

Discover the key content that drives your market with just a couple of clicks

Knowing your consumer very well, just as you would do with your family, guarantees effective and
efficient planning. What do they eat, what do they drink, where do to they have fun? What is their
lifestyle? What are their favourite brands? Epsilon is your partner in identifying your consumers
and those of their behaviours that are the most relevant for your brand.

 

Keep yourself informed of any novelties in the market through an alert system

Knowing your consumer very well, just as you would do with your family, guarantees effective and
efficient planning. What do they eat, what do they drink, where do to they have fun? What is their
lifestyle? What are their favourite brands? Epsilon is your partner in identifying your consumers
and those of their behaviours that are the most relevant for your brand.

 

leroy_merlin
Since we started with Epsilon, we have developed a far better understanding of the area of social networks. They have been indispensable as an extension of our team and guiding us to activate the different action plans aligned with our
business strategy. They are a key piece that allows us to be in constant contact with a changing social networks nvironment in which, as brands, we need more and more data on hand to make agile strategic decisions and continue to be more and more relevant to the user of the different networks.
For us, Icarus Analytics is a day-to-day basic tool for information management through both internal and external analysis that helps us bring more science to the area and professionalise it.
VANESA CASTRO
Social Media Manager, Leroy Merlin
kaiku
Epsilon has helped us create a digital analytics tool to report he main digital marketing actions to our management team.
Thanks to the Icarus tool, we have access to the main social networks KPIs in real time and with the Epsilon team of consultants we can periodically review the main trends in the education and other sectors as well as social networks, which allows us to complement and improve our social media strategy. The Epsilon team offers excellent professionals always ready to help you with a smile and extreme empathy – it has been a real pleasure working with them
VEGA SAINZ
Associate Director Services Marketing, ESADE
pascual
ICARUS ANALYTICS® helps us to get to know our consumers better, with easy, agile and uniform access to the social media metrics for all our brands. In addition, it enables us to learn our digital position within each product category and provides us with useful insights to strengthen the relationships we create with our users.
PABLO OLMEDA
Digital Transformation, Pascual Group
esade
ICARUS ANALYTICS® is a fundamental tool that has allowed us to put our Social Media activity at a strategic level.
We now have a much deeper ynderstanding of our consumers, which allows us to optimise our investment and create more relevant brands every day.
Thanks to ICARUS we can learn the behaviour of our competition and that of any brand relevant to our target implementing improvements in a highly agile way – constant optimisation in our communication strategy.
VEGA SAINZ
Content Manager, Pernod Ricard
unilever
Epsilon has helped us understand our presence on social networks and generate insights that we have been able to apply to our digital communication plans in multiple categories and UL products.
The support of their team of consultants at all levels of the organisation has been especially important and has allowed us to go beyond metrics, generating powerful strategies to communicate with our consumers.
LINA PIEDRAHITA
CMI Head, Unilever
pernord-ricard
ICARUS ANALYTICS® is a fundamental tool that has allowed us to put our Social Media activity at a strategic level.
We now have a much deeper understanding of our consumers, which allows us to optimise our investment and create more relevant brands every day.
Thanks to ICARUS we can learn the behaviour of our competition and that of any brand relevant to our target implementing improvements in a highly agile way – constant optimisation in our
communication strategy.
TELMO PAGALDAY
Content Manager, Pernod Ricard
pelayo
ALYTICS® gives us the external view of our own work and that of our competition. The visual and intuitive simplicity of ICARUS, with access to real time information, allows us to act immediately, and this means we save costs and subsequent efforts.
CARLOS TUÑON
Social Media and On-line Reputation, Pelayo Seguros